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The first step of the defining process was to create a participant board with all the persons we had empathised with. We put each and one of them on a board, linking them to their opinions and needs. After that we created an affinity map, which basically implies that the opinions and needs no longer are linked to a certain persona but rather categorised with other similar ones. In this way it is possible to find patterns within the opinions and needs of senior people.

USER AND NEEDS

PARTICIPANT

BOARD

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